What is typography design? In short, typography design is the art of arranging a message in a readable and aesthetically pleasing composition. All these sources offer us different perspectives and insights, and show us the endless ways typography can be used.īefore we dive deeper into typography design, let’s take a look at what typography is, and where it came from. In fact, we’re constantly surrounded by letters, everywhere we look. Do you ever notice the line spacing on the list of ingredients on the back of a crackers package? Or the shape of the numbers on a price tag or even the weights of the letters (a.k.a how thick or thin they are) on street name signs? These may not be your go-to inspirational sources, but they’re an everyday part of life. Once they turned in their project, one could see their sense of pride and accomplishment.Typography design is everywhere. I enjoyed the assignment because I could see the students thinking, exploring, tiling their paper to see their poster larger, assessing their use of hierarchy in critiques, etc. However, if teaching this in the more advanced classes, a paper would be required. Being an introductory course, and one they need in order to apply to our design program, I felt it was best to keep less variables open. I thought that focusing on sketching for the poster would help them manage their energy and mental resources better. So, I decided they will include the research on their binder and a short blurb. When I introduced the project, I felt that these were two different focus. The project asked for a two page paper reporting on their research. I deviated from the project's description significantly in order to simplify the project. The students, though nervous about the size, demonstrated how much they had learned about layout, design, use of the grid, type selection, use of color, and hierarchy throughout the semester. The project results were much more than what I had expected.
This is the first time these students printed in large format (18 x24). The poster's concept had to be based on the research. Using that research as a reference, they had to design a poster promoting the designer and/or the typeface design. After learning about the subject, they had to write a blurb about what they found.
Students were asked to research a typeface and/or a designer. Design History, Editorial, Graphic Design, Print, Visual Communicationīrainstorming, Culture, Design History, Education, Form-making, Four-year Program, Grids, In-house, Poster, Process, Production, Publication, Writing
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